Friday, February 12, 2010

What is MARKETING?


Several women i know have asked me for an explanation of Marketing. Perhaps the following analogies will help clarify what is Marketing.

You see a handsome guy at a party. You go up to him and say: "I'm fantastic in bed."
- That's DIRECT MARKETING.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says: "She's fantastic in bed."
- That's ADVERTISING.



You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say: "Hi, I'm fantastic in bed."
- That's TELEMARKETING.

You're at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say: "May I," and reach up to straighten his tie brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed."
- That's PUBLIC RELATIONS.



You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed."
- That's BRAND RECOGNITION.

You're at a party and see a handsome guy. You talk him into going home with your friend.
- That's a SALES REP.

Your friend can't satisfy him so he calls you.
- That's TECH SUPPORT.

Someone approaches the handsome guy and tells him she's fantastic in bed, but he points to you after seeing you and tells her "she's fantastic in bed."
- That's BRAND LOYALTY.



(source: an email someone sent me)

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